Change Implementation Techniques for Forming Transitional Team, Creating Alignment, Maximizing Connectedness and Creativity

What are Customers Looking for?

{product-noshow 34|name|cart|picture|link|border|menuid:206|pricedis3|pricetax1}

The product/service to focus on "the job-to-be-done", ie

"...People don't want to buy a quarter-inch drill. They want a quarter-inch hole..."

Ted Levitt as quoted by Clayton Christensen et al, 2003

Bottom-line benefits such as making money and/or saving money

Value-adding partnerships that generate customer loyalty/retention. The aim of a value- adding partnership is to make this a positive relationship, and to grow it so that you tie the customer to your firm and make it a long-term relationship. A 5% increase in customer loyalty can increase profits from 25% to 85%. This is done by knowing your customer (achieved via regular contact and conducting surveys). The aim of value-adding partnerships is to :

- make it positive;

- grow with your customer so that it ties your customer to your organisation;

- make it a long-term relationship.

Leading-edge technology and advice

Personalised services, ie. services and/or products that customers want and are available, reliable and suitable (not necessarily more choice but personalised)

Products and/or services that the customer wants, when they are wanted, so that it is convenient to the customer, rather than convenient to you and your organisation


5 5 1 Product

1 Month

Start your Change Management Plan today

With our FREE Basic membership

FREE fast start guides to review your organizations

FREE access to change management knowledge base

FREE change management case review



Become a Member - the benefits:

  • Ability to download a hardcopy(s) of the entire 5 x volume knowledgebase
  • Copy, paste and print content of interest
  • Be personally notified about regular content updates
  • Receive advance copies of the newsletters (including interesting articles)
  • Receive notification of upcoming events like Change Management Masterclasses

designed by: bluetinweb

Free 1:1 Consultation

get a free 1:1 consultation to apply
the relevant concepts to your specific
change management project