Change Implementation Techniques for Creating a Sense of Urgency

Technique 2.46 Simplified Stakeholder Analysis

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(a stakeholder is any individual or group that has an influence on, or interest in, your organisation)

List of key stakeholders

Key people

What motivates these key people?*i

Impact on your organisation*ii

What are their expectations?

Notes

i) Is it power, money, ego, caring, publicity, etc that motivates these people?

ii) Grade the impact as High (H) or Medium (M) and whether positive (+) or negative (-)

(sources: Graham Hubbard et al, 1996; Golding, 2007)


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