Change Implementation Techniques for Creating a Sense of Urgency

Technique 2.25 Understanding Discontinuities and Change Differentials

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You need to understand where the discontinuities and change differentials are in your organisation and industry by considering the following questions:

1. Where and in what ways is change creating the potential for new rules and new spaces?

2. What is the potential for revolution inherent in the things that are changing right now, or have already changed?

3. What are the discontinuities to exploit?

4. What aspect of what's changing can you come to understand better than anyone else in your industry?

5. What's the deep dynamic that will make your new business concept more relevant right now?

(source: Gary Hamel, 2000)


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