Change Implementation Techniques for Creating a Sense of Urgency

Technique 2.12 Test Your Organisation's Strategy(ies)

{product-noshow 9|name|cart|picture|link|border|menuid:206|pricedis3|pricetax1}

Answer the following questions to help identify "a sense of urgency" and test the appropriateness of your current strategies

1 What does the playing field look like now?

. Who are the competitors in this business, large and small, new and old?

. Who has what share in each market? Where does your organisation fit in the market?

. What are the characteristics of this business? Is it commodity or high-value or somewhere in between? Is it in a long or short cycle? Where is it on the growth curve (S-curve)? What are the drivers of profitability?

. What are the strengths and weaknesses of each competitor? How good are their products? How much does each one spend on R&D? How big is each sales-force? How performance-driven is each culture?

. Who are this business's main customers and how do they buy?

2 What has the competition been up to?

. What has each competitor done in the last year to change the playing field?

. Has anyone introduced game-changing new products, new technologies, or a new distribution channel, or upgraded staff?

. Are there any new entrants, and what have they been up to in the past year?

3 What has your organisation/division been up to?

. What have you done in the past year to change the competitive playing field?

. Have you bought a company, introduced a new product, stolen a competitor's key salesperson, or licensed a new technology from a startup?

. Have you lost any competitive advantages that you once had - a great salesperson, a special product, a proprietary technology?

4 What's around the corner?

. What would scare you most in the year ahead

. What one or two things could a competitor do to nail you?

. What new products or technologies could your competitors launch that might change the game?

. What deals, such as a M&A, could knock you off your feet?

5 What's your winning move?

. What can you do to change the playing field - is it an acquisition, a new product, geographical expansion?

. What can you do to make customers stick to you more than ever before and more than to anyone else?

(source: Jack Welch, et al 2005)

5 5 1 Product

1 Month

Start your Change Management Plan today

With our FREE Basic membership

FREE fast start guides to review your organizations

FREE access to change management knowledge base

FREE change management case review



Become a Member - the benefits:

  • Ability to download a hardcopy(s) of the entire 5 x volume knowledgebase
  • Copy, paste and print content of interest
  • Be personally notified about regular content updates
  • Receive advance copies of the newsletters (including interesting articles)
  • Receive notification of upcoming events like Change Management Masterclasses

designed by: bluetinweb

Free 1:1 Consultation

get a free 1:1 consultation to apply
the relevant concepts to your specific
change management project