Change Implementation Techniques for Creating a Sense of Urgency

Technique 2.4 How Does Your Organisation Best Compete

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Answering the following questions can help identify a sense of urgency

1. Which customers or markets will your organisation target?

2. What is the key value proposition that distinguishes your organisation from your competitors? (First, identify your competitors)

3. What are the key processes that give your organisation a competitive advantage? Is the competitive advantage sustainable?

4. What are the human capital capabilities required to excel at these key processes?

5. What are the technology enablers required for your organisation to achieve and maintain a competitive advantage?

6. What are the organisational enablers required for your organisational to achieve and maintain a competitive advantage?

(source: David Kaplan et al, 2008)

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