Organisational Change Management Volume 2

Ways to Embed Change

{product-noshow 26|name|cart|picture|link|border|menuid:206|pricedis3|pricetax1}

. Change symbols to support the change, eg Telstra and Commonwealth Bank logos

. Recognition and reinforcement from top management who thank and reward individuals who perform well, eg letter, bonuses, prizes, newsletters, bulletin boards, symbolic statements

. Dangers of complacency to be addressed

. Celebration

. Mentoring

. Continual reinforcement of new values, role models and champions ‐ experience has shown that at least 5 years of constant and consistent attention to changing values are usually necessary if a new set of values is to take root, eg

- British Airways expected that it would take a generation to effectively change from a public to a commercially-orientated organisation;

- Telstra began preparing for deregulation in 1985

. Conscious effort to remind that the new way improves performance, ie helping employees see the right connections via meetings, newsletters etc.

. Board needs to be an integral part of the change, especially in selection of senior management

. It involves consistently rewarding people for the new ways and not the old ways. Rewards include non-financial ones like time and attention, perks and privileges, praise and awards. The change will not last if management preaches

- teamwork but rewards individual contribution

- customer service but rewards adherence to rules

- risk-taking but rewards an absence of errors

- feedback but rewards on no criticism

- entrepreneurship but rewards only narrow job perspectives

- decentralised and/or delegation of authority but congratulates "hands-on"management

. Change needs to be built at all levels, and be a continuous process

5 5 1 Product

1 Month

Start your Change Management Plan today

With our FREE Basic membership

FREE fast start guides to review your organizations

FREE access to change management knowledge base

FREE change management case review



Become a Member - the benefits:

  • Ability to download a hardcopy(s) of the entire 5 x volume knowledgebase
  • Copy, paste and print content of interest
  • Be personally notified about regular content updates
  • Receive advance copies of the newsletters (including interesting articles)
  • Receive notification of upcoming events like Change Management Masterclasses

designed by: bluetinweb

Free 1:1 Consultation

get a free 1:1 consultation to apply
the relevant concepts to your specific
change management project