One Project Per Time

Institutionalize the change by starting with one project, then move to consistently apply repeatable processes that sustain it

- build accountability into such processes

- create interlocking dependencies between different parts of the organisation

- make the information "user friendly", ie receiver understands it, and its importance (level-appropriate)

- time the information aptly, ie receiver is able to be receptive (situationally and contextually).

Furthermore, as Dan and Chip Heath (2008) state, you need to make sure that the idea is memorable; it must be simple, unexpected and concrete. For an idea to be remembered, it must make people take notice, ie "sit-up and pay attention"; understand and remember it; people strongly agree/believe it; people care about it - so they act on it.

 

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