Law of Least Effort

. Routine focus of the brain is linked with "Law of least effort/cognitive ease/laziness"

. As the brain is generally busy and/or trying to conserve energy, its preferred thinking mode can be called "law of least effort", "cognitive ease"or "laziness". As a result it finds it easier to agree to false statements rather than challenging them. Challenging them requires the brain to work and use energy. This helps explain why empty persuasive messages, such as those in commercials, can be effective, especially when we are tired, ie our brains are tired and uncritically accepting of suggestions including exaggerations. At the same time, the brain has a preference for looking at the worst scenario. This is why extreme and improbable events, etc get preference in our thought patterns. Thus many intuitive beliefs are endorsed even though they are inaccurate; routine focus of the brain will influence the most careful decisions, ie its inputs never cease. This can involve jumping to conclusions on the basis of limited evidence, ie

"...Continuously monitors what is going on inside and outside the mind......assessments of various aspects situation......with little or no effort. These basic assessments play an important role in intuitive judgement, because they are easily substituted for more difficult questions..."

Daniel Kahneman 2012

. This is also linked with the support for substitution of one judgment for another, ie the ability to translate values across dimensions

. This is the basis for biases

 

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